Today, I took marketing off my to-do list. I'm pretty sure I heard screams from marketers all over the world when I did that, but I breathed a sigh of relief. In that single action, a lot of pressure just... disappeared.
I'm not a marketer. I'm an author. I don't like marketing. I'm no good at marketing. I'm not a salesman. I'm an author. I've said it before and I'll say it again and again and again. That fact will never change. So why should I waste my time trying to market when it really, really, really bugs me? To sell books, Christine. Selling books is good. Yes, yes it is. But here's the thing, and here's the meat of why I took marketing off my to-do list...
The majority of authors these days are doing all their marketing on social media. Facebook posts, tweets, instagram... because that's the access we have to the "market". But social media is social media. Not advertise media. Not sell-to-me media. Not make-me-think-I-want-to-buy-your-product media. If I get annoyed by seeing countless posts of "buy my book" or advertisements, then why in the world would I add to that? Not to mention, when's the last time you bought a book based off of a "buy my book" post?
Yes, I know, marketers are mad at me. I'm not doing myself any favors. But I'd rather be social and use social media the way it's supposed to be used: to connect, to talk, to update, than to sell.
I like to think that if you follow me it's on social media it's because you want to know what's going on. You'd like to see writing updates and know when a book releases, but you don't want it shoved in your face. You'd like to see a bit of my life, just like I like to see a bit of the people's lives that I follow/like/friend...etc...
So that's why I took marketing off my to-do list. I'd rather post to social media organically, when I have something to say or share or update you on, rather than as a thing to check off because I'm supposed to do it or it might sell some books.
I'm not giving advice. Believe me, my book sales are nothing to aspire to. But hey, at least that pressure is off my shoulder and I can be happy with my social media page knowing that I'm not spamming people.
So, that's why I took marketing off my to-do list. But hey, if you feel like buying any of my books... ;)